Internet has tremendously changed the human life and the landscape of global business. As more and more groundbreaking technologies and creative ideas come up with an unbelievable pace, there’re also more challenges and concerns which deserve more attention from the public:
(1) Hackers and high-tech crimes:
As more sophisticated devices and IT technologies are invented, the approach of hackers and high-tech criminals will get more complicated and unpredictable and in turn post bigger confidentiality concern on government and corporate systems.
(2) Information quality and accuracy:
Google search engine has eliminated the boundary of information accessibility for individuals. But the consequent question coming to the users is information overflow. Now everyone can easily post any kind of information by one click, so researchers must to spend more time on filtering resources and clarifying the accuracy of intended contents.
(3) Individual privacy and security of internet transaction:
Issues related to the security of personal documents and payment information will be magnified with the presence of e-commerce, social media and breakthroughs in cloud computing as well as locating and tracking technologies.
(4) Capability of innovating sustainable (inimitable) business model:
Current customers prefer more integrated and customized products, they tend to have less loyalty and easily to be attracted by invented ideas. The accessibility of pricing and reference information also make them more difficult to be satisfied. Furthermore, the research and data mining techniques greatly improve competitors’ ability to obtain competitive intelligence How to continuously innovate unique and sustainable business models as well as inventing creative approaches to conduct competitive research will be a great challenge for all the online business.
(5) Power of “word-of-moth” and “viral effect”:
There have been several examples showing that the online media could either push companies into heaven or pull them down to the hell. How to create “earned media” by building up positive word-of-mouth and innovating hot topics to “go viral” online already became a vital factor for companies’ success. On the other hand, the most critical and the most difficult part will be how to manage negative and inauthentic message coming from unsatisfied customers and corporate competitors.
(6) Change of life pattern and the concern about losing personal social skills:
Internet and high technologies has made our life more convenient. People could do almost everything by just one click or a word. People’s needs could be met without going out completely. In addition, many people spend considerable time on social media and online games by reducing social activities outside. This phenomenon will weaken their social skills and might also twist their life patterns in an unhealthy way.
(7) Education concern of young generation:
Due to unlimited access to any kind of resources online, children could get negative information or log on inappropriate website without enough judgment. In turn, their behavior and personal value could be easily affected online and go out of track. Furthermore, they are easily get distracted by the internet once they get addicted to it.